“A man is at his finest
towards the finish of the year;
He is almost what he should be
when the Christmas season is here;
Then he’s thinking more of others
than he’s thought the months before
And the laughter of his children
is a joy worth toiling for.
He is less a selfish creature than
at any other time;
When the Christmas spirit rules him,
he comes close to the sublime.”
-excerpt from “At Christmas” by Edger Guest (1881-1959)
I have recently discovered and in fact fallen in love with a new art form. While I have always had a soft spot for a well-designed logo or icon, some of the artwork being produced for the iOS platform goes above and beyond when it comes to conveying the perfect amount of visual information while adhering to the confines of an extremely limited format.
As more and more content is produced for the smartphone and tablet market, much of it in the form of third party applications (ok Apple we will call them “apps”), it has become increasingly important to brand ones efforts in an instantly recognizable way. Even more so when you consider the average iPhone has 40 or more apps all vying for that much contested “home screen” space!