Logos & Branding

The aesthetic identity of a company and its products is an important component of visual communication. Among other things, it helps to establish a personailty or "feeling" that will shape the brand in the consumer's mind.

Logos and branding come with their own opportunities for creativity. I have always thougoughly enjoyed working with graphic design, letterforms, icons and logos and exploring the unique bridge they can form between the business and the customer. The chance to inform that initial connection is an all important first step in converting the casually curious into life long fans.