Ben Thompson



In Praise of the iOS Icon

I have recently discovered and in fact fallen in love with a new art form. While I have always had a soft spot for a well-designed logo or icon, some of the artwork being produced for the iOS platform goes above and beyond when it comes to conveying the perfect amount of visual information while adhering to the confines of an extremely limited format.

As more and more content is produced for the smartphone and tablet market, much of it in the form of third party applications (ok Apple we will call them “apps”), it has become increasingly important to brand ones efforts in an instantly recognizable way. Even more so when you consider the average iPhone has 40 or more apps all vying for that much contested “home screen” space!
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Ben Thompson
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